A perfect domain name is by definition one that is short, memorable and relevant to your website or a perfect match for your company name. Getting one such domain name with .COM has become next to impossible because it is one of the oldest domain extensions and its namespace has become saturated at least ten years ago.
The only solution is to pay an exorbitant sum of money for such a domain name to a reseller which is holding the domain or get one on a fresh domain extension. Big companies with enormous marketing budgets can afford such .COM domain name, while small companies and startups have made another choice, one that we will discuss.
How did .IO domain become popular?
The main reason behind .IO popularity is that many websites can actually relate to the domain extension. In tech circles, the term input/output is also presented as I/O which is very similar to .IO and so the domain extension became a synonym for data exchange, communication or a meeting where information was exchanged.
Why should you get .IO domain name for your company?
Next reason is availability. We all know just how saturated .COM domain namespace is, and the fact is many business or industry categories will in time have to turn to another domain extension that can provide available domain names. In the very unlikely case that your perfect .IO domain name is already registered with a reseller, you can get for a fraction of the price a .COM domain would cost you. Fact is .IO is an affordable domain name.
We have to face it, big and rich companies will get their relevant .COM domain name because for them it is a vanity item One way to express their prestige and economic power is to throw a big chunk of money on a .COM domain that will hold appeal to its shareholders.
The .IO domain name can be used for a number of clever domain name word hacks. One of the recognizable word hack domains is part of PayPal’s infrastructure, card.IO that is used for card scanning technology.
All this made .IO domain extension very recognizable and popular with tech and startup websites. Developers and startup founders have embraced .IO as their go-to domain extension. Search engines have become smarter and now a website that provides fresh and relevant content can outrank an old .COM domain website in a matter of months. A brave new world is rising, and .IO domain extension is a part of it.